Ground Review...Sale's AJ Bell Stadium

An insight into my thoughts as we made our way to the AJ Bell Stadium from our swanky airbnb in the Northern Quarter to see Sale take on Toulon in the Champions Cup.

WHY IS THERE SO MUCH TRAFFIC? WHY ARE SO MANY F-ING PEOPLE AT THE TRAFFORD CENTRE ON A F-ING FRIDAY NIGHT? WHY DO SALE NOT PLAY IN SALE? WHY DOES IT TAKE AN HOUR BY CAR TO GET TO THE GROUND FROM THE CENTRE OF MANCHESTER? WHAT WAS WRONG WITH STOCKPORT? ARRRGGHHHHH!!!

The makers of the M60 flyover were inadvertently the pioneers of the 'Drive-In' Sporting Event

Apparently, talking to other fans, I am not alone in these thoughts.

The ground itself was very nice. Good beers too. Didn't get to meet Brian Mujati though.

If the new owners are wondering while Sale struggle to get traction in a sports market flooded with well connected, well supported and top flight clubs, addressing the fact the ground is in the middle of an industrial swampland would be a good first point of self-reflection.

The Uber driver explained 'You might do better on foot'...

Sale is a club that is solidly good but always just seems to miss its mark to be great. It sells its best players to Wasps, its amateur(ish) club has a better ground than they do and they have put off at least three away fans from ever bothering to go there again. In light of what I saw as a 2/3rds filled stadium, this is not a market they can necessarily ignore.